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FAMILY AT YOSEMITE NATIONAL PARK CALIFORNIA 1968
The Kodak Colorama Display is a monumental enterprise undertaken by the Kodak firm from the 1950s onwards and which consisted of plastering huge backlit images in the hall of Grand Central Station in New York. Through their surrealist stagings that sought to reveal the “American Way of Life”, the panoramas became communication tools in service to the promotion of the brand’s accessories. In this one, created by Peter Gales in Yosemite National Park in the mountains of Sierra Nevada, American landscapes are magnified. ... See more See less