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About the artwork

Rich in colours and surprises, the Kodak Coloramas showcase the American dream. In 1964, for photographer Hank Mayer, this ideal life is played out on water, aboard a boat launched at full speed. Displayed in Grand Central Station in New York for several weeks, this shot will be seen by more than 600,000 people a day.

The artist

Launching this collection were giant images by Kodak, in the hall of Grand Central Station in New York, which the firm used at the time to proclaim its photographic omnipotence. Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the plastered images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. In true soap-opera style, for over 40 years Kodak Colorama Display staged the story of ideal families with exemplary lives, without contradiction or contestation. In other words, the very expression of the post-war American dream, in its most pleasant and universally adoptable form.  ... See more See less

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Our key artists

LUDWIG FAVRE

Born in Senlis in 1976, Ludwig Favre now lives and works in Paris. Art history, multimedia and audiovisual studies trained the photographer's eye, sensitive to the reproduction of picturesque landscapes. He has travelled widely, particularly between France and the United States. ...

RUSLAN BOLGOV

Ruslan Bolgov was born in 1974 in Klaipeda, Lithuania, on the shores of the Baltic Sea. His earliest photographs were taken as a teenager, but he didn’t take the experience very far at the time. It wasn’t until the end of his studies in economics and finance that he seriously app...

BERNHARD HARTMANN

Born in Frankfurt in 1955, Bernhard Hartmann began his artistic career at the age of 18 as a press photographer for a German newspaper. Self-taught, he studied art and became a landscape photographer after discovering this medium with the aid of his parents? Polaroid. He creates ...