• 1. Format
  • 2. Finish
  • 3. Frame

Choice of format

Choice of finish

Total amount : Frameless

Previous step

Choice of frame

Total amount :

Previous step
Limited edition from $155.00 to $3,060.00

Choose format, finishing and mounting

Artwork details

DELIVERY OPTIONS

Available in gallery
Pick up immediately in a gallery
Delivery in gallery
under 14 days, Free
Home delivery
under 14 days, Free
Home delivery, Collector, Giant, Exception
under 14 days, Free

MORE INFORMATION ABOUT DELIVERY

The artist

Launching this collection were giant images by Kodak, in the hall of Grand Central Station in New York, which the firm used at the time to proclaim its photographic omnipotence. Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the plastered images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. In true soap-opera style, for over 40 years Kodak Colorama Display staged the story of ideal families with exemplary lives, without contradiction or contestation. In other words, the very expression of the post-war American dream, in its most pleasant and universally adoptable form.  ... See more See less

All artworks

About the artwork

The images of the Colorama collection served above all the commercial promotion of the films and cameras of the Kodak firm. They are shown in every picture. However, through their aesthetic and ambition, these monumental formats surpassed the advertising norms and technological prowess of the era. These surrealist stagings refer to the common and classic theme of the passage of time, showcasing the main function of the camera: as a way of capturing and conserving the best moments of a life, whether it be birthdays, family gatherings, weddings, or holiday scenes. They tell the story of an ideal family and produce, in so doing, a deliberately patriotic and conservative discourse on 1950s and 1960s America. In this colourful promotion of the ?American Way of Life?, the counter-culture seems non-existent and everything appears perfectly flawless behind the dazzling colours and frozen smiles of cheerful characters. In this one, created by Norman C. Kerr in 1971 in the skiable park of Vail in Colorado, the pleasure-seeking society is magnified.

Artwork details

Date photograph was taken

07 January 2019

Artwork subject

LIMITED EDITION ART PHOTOGRAPHY

 

Paris, New York, Tokyo...

Over 90 galleries worldwide in which to explore our collections and take advantage of expert advice from our gallerists.

Find a Gallery

 

Numbered Limited Editions

All of the photographs are provided with their certificate of authenticity in numbered limited editions.

Discover

 
 

Gallery quality prints

Gelatin silver prints created in our professional laboratory under the artists' supervision.

Our laboratory

FREE pick up from galleries

Secure packaging, free exchanges and returns.

Our guarantees

Our key artists

DAMIEN DUFRESNE

As Damien Dufresne says himself: "I let my hands do the talking". His approach is totally new in that it's at the crossroads of makeup, body art, artistic direction and photography. The resulting complexity, technicality and beauty are impressive. Damien Dufresne, a make-up arti...

LUDWIG FAVRE

Born in Senlis in 1976, Ludwig Favre now lives and works in Paris. Art history, multimedia and audiovisual studies trained the photographer's eye, sensitive to the reproduction of picturesque landscapes. He has travelled widely, particularly between France and the United States. ...

THIBAUD POIRIER

Born to expatriate parents, Thibaud Poirier spent his childhood in many cities around the globe, but out of Houston, Montreal, Buenos Aires, and Tokyo, it was the latter that has influenced him the most: “I discovered architecture there, in particular by Tadao Ando, and it became...