kodak colorama display collection - hank mayer

WATER SPORT 1959

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About the artwork

The Kodak Colorama Display is a monumental enterprise undertaken by the Kodak firm from the 1950s onwards and which consisted of plastering huge backlit images in the hall of Grand Central Station in New York. Through its surrealist stagings that sought to reveal the “American Way of Life”, the panoramas became veritable communication tools in service to the promotion of Kodak film and cameras. In this one, created by Hank Mayer in 1959, America, the family, and even the whole pleasure-seeking society are magnified. George Eastman Museum © Eastman Kodak Company

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