• 1. Format
  • 2. Finish
  • 3. Frame

Choice of format

Choice of finish

Total amount : Frameless

Previous step

Choice of frame

Total amount :

Previous step
Limited edition from $130.00 to $3,180.00

Choose format, finishing and mounting

Artwork details

DELIVERY OPTIONS

Available in gallery
Pick up immediately in a gallery
Delivery in gallery
under 14 days, Free
Home delivery
under 14 days, Free
Home delivery, Collector, Giant, Exception
under 14 days, Free

MORE INFORMATION ABOUT DELIVERY

The artist

Launching this collection were giant images by Kodak, in the hall of Grand Central Station in New York, which the firm used at the time to proclaim its photographic omnipotence. Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the plastered images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. In true soap-opera style, for over 40 years Kodak Colorama Display staged the story of ideal families with exemplary lives, without contradiction or contestation. In other words, the very expression of the post-war American dream, in its most pleasant and universally adoptable form.  ... See more See less

All artworks

About the artwork

For forty years, the enormous color transparencies that graced Grand Central Terminal in New York City touched the hearts of millions. Today, the Colorama collection represents not only an appealing and believable idealization of American life, but a nuanced and effective use of photographs to create desire for the products and activities they sold. As a museum of the photograph in history and culture, located in the city that Kodak made and made famous the George Eastman Museum is uniquely equipped to celebrate and explore these innovative and seminal advertisements. Now, years after the last Colorama has left Grand Central, a reexamination of these enchanting images offers insight into the histories of photographic practices and technologies, advertising, and the American story. Five hundred and sixty-five Coloramas were produced between 1950 and 1990. We are pleased to share a selection of these Coloramas with a new generation of viewers, who, we hope, will respond, not only as Edward Steichen did in 1950, “agog and smiling, all just feeling good, ” but with a thought to how these productions shaped a generation.

Artwork details

Date photograph was taken

31 March 2017

Artwork subject

LIMITED EDITION ART PHOTOGRAPHY

 

Paris, New York, Tokyo...

Over 90 galleries worldwide in which to explore our collections and take advantage of expert advice from our gallerists.

Find a Gallery

 

Numbered Limited Editions

All of the photographs are provided with their certificate of authenticity in numbered limited editions.

Discover

 
 

Gallery quality prints

Gelatin silver prints created in our professional laboratory under the artists' supervision.

Our laboratory

FREE pick up from galleries

Secure packaging, free exchanges and returns.

Our guarantees

Our key artists

JORGE DE LA TORRIENTE

Jorge de la Torriente is an American photographer dedicated to the creation of minimalist and modern images. He has garnered numerous international awards, including the Hasselblad Masters Prize in 2018 for his remarkable aerial photography. Born in Miami in 1971, he began his ar...

MARINA VERNICOS

Greek-born Marina Vernicos is inspired by the heavenly landscapes all around her everyday and pays homage to them through her photography. Born in Athens, she has deep admiration for her native country and notably for the many Greek islands that she captures through impressive ae...

LUDWIG FAVRE

Born in Senlis in 1976, Ludwig Favre now lives and works in Paris. Art history, multimedia and audiovisual studies trained the photographer's eye, sensitive to the reproduction of picturesque landscapes. He has travelled widely, particularly between France and the United States. ...