KODAK COLORAMA DISPLAY COLLECTION - HANK MAYER

MERRY-GO-ROUND PIRATES WORLD 1967

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About the artwork

The images of the Colorama collection served above all the commercial promotion of the films and cameras of the Kodak firm. They are shown in every picture. However, through their aesthetic and ambition, these monumental formats surpassed the advertising norms and technological prowess of the era. These surrealist stagings refer to the common and classic theme of the passage of time, showcasing the main function of the camera: as a way of capturing and conserving the best moments of a life, whether it be birthdays, family gatherings, weddings, or holiday scenes. They tell the story of an ideal family and produce, in so doing, a deliberately patriotic and conservative discourse on 1950s and 1960s America. In this colourful promotion of the “American Way of Life”, the counter-culture seems non-existent and everything appears perfectly flawless behind the dazzling colours and frozen smiles of cheerful characters. In this one, created by Hank Mayer in 1967 in front of a fairground attraction at the Pirates World theme park, the family and the pleasure-seeking society are magnified. George Eastman Museum © Eastman Kodak Company

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