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KODAK COLORAMA DISPLAY COLLECTION - HERBERT ARCHER

Sailboats, YMCA Cam Gorham, 1964

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About the artwork

Fishing, camping, sailing, learning to swim... From 1954 to 1972, for Kodak, the photographer Herbert Archer captured scenes of American families’ dream holidays. Displayed upon the interior balcony of Grand Central Station in New York, these photos are part of the Colorama series. They will forever mark the history of photography through their candid and singular style.

The artist

Launching this collection were giant images by Kodak, in the hall of Grand Central Station in New York, which the firm used at the time to proclaim its photographic omnipotence. Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the plastered images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. In true soap-opera style, for over 40 years Kodak Colorama Display staged the story of ideal families with exemplary lives, without contradiction or contestation. In other words, the very expression of the post-war American dream, in its most pleasant and universally adoptable form.  ... See more See less

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Our key artists

LUDWIG FAVRE

Born in Senlis in 1976, Ludwig Favre now lives and works in Paris. Art history, multimedia and audiovisual studies trained the photographer's eye, sensitive to the reproduction of picturesque landscapes. He has travelled widely, particularly between France and the United States. ...

RUSLAN BOLGOV

Ruslan Bolgov was born in 1974 in Klaipeda, Lithuania, on the shores of the Baltic Sea. His earliest photographs were taken as a teenager, but he didn’t take the experience very far at the time. It wasn’t until the end of his studies in economics and finance that he seriously app...

CLAUDE DEGOUTTE

“The wall belongs to the ‘retards’, ‘inept’, ‘rebels’, ‘simpletons’, to all those with a big heart. It is the blackboard of the school of life,” says French-Hungarian artist Brassaï in his famous back Graffiti. A veritable ode to urban art, Brassaï’s reflection was to mark the a...