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NICOLAS BETS

WATER GROOVE

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The artist

Nicolas Bets arrived in Paris from his native Belgium at the age of 17, to become a photographer like his father. After abandoning photography classes, he became the assistant to Daniel Lorieux and Claus Wickrath for seven years. It was during this period that he learned about the aesthetics and staging of characters, combining creative madness and technical rigour. Today, he mainly works in the fashion industry and showcases products using models, in which expressiveness and attention to detail are taken to the extreme. Nicolas Bets works for the magazines Vanity Fair, Photo, and Wad, his principal clients are Louis Vuitton and Coca-Cola.  ... See more See less

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About the artwork

Master of staging, Nicolas Bets is an eminent photographer of Parisian fashion inspired by the world of cinema to produce his frenzied compositions. The Belgian photographer strives to tell a story to spectators, as though they were looking at a fantasy film during a screening. The extravagant models that he directs pose with the virtuosity of actors. We laugh a lot in front of his imaginary images, in which each detail is taken to its extreme. Sometimes it is an object that sparks a series, or a place, an emotion or personality. Water Groove is a photograph taken in May 2016 in the swimming pool of a luxury hotel in the city of Ouarzazate, Morocco. It is a perfect illustration of the photographer's work, a creative, dynamic world amplified by festive details. This photograph has been produced by Glasting Agency.

Artwork details

Date photograph was taken

03 February 2017

Artwork subject

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