NICOLAS BETS

GOLDEN EYE

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The artist

Nicolas Bets arrived in Paris from his native Belgium at the age of 17, to become a photographer like his father. After abandoning photography classes, he became the assistant to Daniel Lorieux and Claus Wickrath for seven years. It was during this period that he learned about the aesthetics and staging of characters, combining creative madness and technical rigour. Today, he mainly works in the fashion industry and showcases products using models, in which expressiveness and attention to detail are taken to the extreme. Nicolas Bets works for the magazines Vanity Fair, Photo, and Wad, his principal clients are Louis Vuitton and Coca-Cola.  ... See more See less

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About the artwork

A master of staging, Nicolas Bets is an eminent fashion photographer based in Paris and inspired by the world of cinema to produce his incredible compositions. The Belgian photographer strives to tell a story to viewers, as though they were looking at the freeze frame of a film during a screening. For their part, the extravagant models he directs pose before his lens with the virtuosity of actors. His images work on our funny bones, with each detail taken to its extreme. Sometimes it is an object, or a place, an emotion or personality that sparks a series. Golden Eye was taken from a fashion series commissioned by a specialised magazine and produced in Paris in 2016.

Artwork details

Date photograph was taken

10 August 2018

Artwork subject

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