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About the artwork

Drinking Pepsi in the middle of a herd of milking cows or taking a selfie in front of an abandoned factory? Through these stagings, Sasha Kuzovkov questions our relationship to consumer society. His message is reinforced by the use of young women in period costume: “I wanted to question our relationship to consumer society and the environment by placing objects typical of the ‘plastic’ generation into the hands of the iconic young women of medieval art,” explains the Russian artist.

The artist

Sasha Kuzovkov started photography in the 2010s. Living in Omsk, in the heart of Russia, several kilometres north of the border with Kazakhstan, he very naturally started to capture the grandiose landscapes around him. Even today, he regularly sets out in his car to the remotest parts of Central Asia for his reportages. Alongside his photographic activity, Sasha Kuzovkov became interested in video production. He joined the ISS Art-Media studio, a branch of the eponymous Russian company, specialising in the design of software and AI. The studio affirms a very ethical approach and hopes to show both the problems pertaining to contemporary society and the solutions to resolve them. Sasha Kuzovkov is now a film director. His series Middle Ages is a personal photo project, it is perfectly aligned with this desire to use art to question consumer society and its environmental consequences.  ... See more See less

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