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About the artwork

For forty years, the enormous color transparencies that graced Grand Central Terminal in New York City touched the hearts of millions. Today, the Colorama collection represents not only an appealing and believable idealization of American life, but a nuanced and effective use of photographs to create desire for the products and activities they sold. As a museum of the photograph in history and culture, located in the city that Kodak made and made famous the George Eastman Museum is uniquely equipped to celebrate and explore these innovative and seminal advertisements. Now, years after the last Colorama has left Grand Central, a reexamination of these enchanting images offers insight into the histories of photographic practices and technologies, advertising, and the American story. Five hundred and sixty-five Coloramas were produced between 1950 and 1990. We are pleased to share a selection of these Coloramas with a new generation of viewers, who, we hope, will respond, not only as Edward Steichen did in 1950, “agog and smiling, all just feeling good, ” but with a thought to how these productions shaped a generation.

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Our key artists

MINA MIMBU

Born in Japan, Mina Mimbu moved to New Zealand at the age of 14 to continue her studies. Since she did not have a full grasp of English upon her arrival in Auckland, she turned to other means of expression to counteract the language barrier. A self-taught artist, she tried her ha...

THIBAUD POIRIER

Born to expatriate parents, Thibaud Poirier spent his childhood in many cities around the globe, but out of Houston, Montreal, Buenos Aires, and Tokyo, it was the latter that has influenced him the most: “I discovered architecture there, in particular by Tadao Ando, and it became...

LIA MSTISLAVSKAYA

Lia Mstislavskaya was born in 1985 in Russia and still lives in Moscow today. Her first photos at age 17 were self-portraits taken with the sole purpose of “having headshots like the stars,” she says. At the beginning, being a photographer didn’t even cross her mind: “When I star...