NICOLAS BETS

BOB SINCLAR VS HUGUES HEFNER 4

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The artist

Nicolas Bets arrived in Paris from his native Belgium at the age of 17, to become a photographer like his father. After abandoning photography classes, he became the assistant to Daniel Lorieux and Claus Wickrath for seven years. It was during this period that he learned about the aesthetics and staging of characters, combining creative madness and technical rigour. Today, he mainly works in the fashion industry and showcases products using models, in which expressiveness and attention to detail are taken to the extreme. Nicolas Bets works for the magazines Vanity Fair, Photo, and Wad, his principal clients are Louis Vuitton and Coca-Cola.  ... See more See less

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Par crainte d’être agressé par des voyous, j’ai préféré faire venir un très bon ami boxeur professionnel et garde du corps. Tout s’est très bien passé. C’était un chalenge risqué de faire poser des filles en maillot dans la rue. Cette image est sans montage.

NICOLAS BETS

About the artwork

Master of staging, Nicolas Bets is an eminent photographer of Parisian fashion inspired by the world of cinema to produce his frenzied compositions. The Belgian photographer strives to tell a story to spectators, as though they were looking at the freeze-frame of a film during a screening. For their part, the extravagant models that he directs pose with the virtuosity of actors in front of his lens. His images work on our funny bones, with each detail taken to its extreme. Sometimes it is an object that sparks a series, or a place, an emotion or personality. In Bob Sinclar vs Hugues Hefner 4 , the famous French disc jockey uses self-mockery by impersonating Hugues Hefner, the owner and founder of charm magazine Playboy . Playing the role of Lover BOB in the photographic series ?Hugues After?, he is a ruined boss, who has nevertheless kept his reputation with the ladies. They do not hesitate to flock around him at the slightest opportunity.

Artwork details

Date photograph was taken

28 May 2018

Artwork subject

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