NICOLAS BETS

FANTASY RIDE

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The artist

Nicolas Bets arrived in Paris from his native Belgium at the age of 17, to become a photographer like his father. After abandoning photography classes, he became the assistant to Daniel Lorieux and Claus Wickrath for seven years. It was during this period that he learned about the aesthetics and staging of characters, combining creative madness and technical rigour. Today, he mainly works in the fashion industry and showcases products using models, in which expressiveness and attention to detail are taken to the extreme. Nicolas Bets works for the magazines Vanity Fair, Photo, and Wad; his principal clients are Louis Vuitton and Coca-Cola.  ... See more See less

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About the artwork

Master of staging, Nicolas Bets is an eminent photographer of Parisian fashion, inspired by the world of cinema to produce his frenzied compositions. The Belgian photographer strives to tell a story to spectators, as though they were looking at a fantasy film during a screening. The extravagant models that he directs pose with the virtuosity of actors. We laugh a lot in front of his imaginary images, in which each detail is taken to its extreme. Sometimes it is an object that sparks a series, or a place, an emotion or personality. Fantasy Ride was produced in May 2016 on the dunes of in the southeast of Morocco. A seductive young woman ventures into the desert, riding through the ochre sand on her horse. Is this a dream? This composition was produced without any effects with a horse that had already participated in the shooting of the series Prince of Persia and Game of Thrones. This photograph has been produced by Glasting Agency.

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Date photograph was taken

03 February 2017

Artwork subject

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