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About the artwork

The images of the Colorama collection served above all the commercial promotion of the films and cameras of the Kodak firm. They are shown in every picture. However, through their aesthetic and ambition, these monumental formats surpassed the advertising norms and technological prowess of the era. These surrealist stagings refer to the common and classic theme of the passage of time, showcasing the main function of the camera: as a way of capturing and conserving the best moments of a life, whether it be birthdays, family gatherings, weddings, or holiday scenes. They tell the story of an ideal family and produce, in so doing, a deliberately patriotic and conservative discourse on 1950s and 1960s America. In this colourful promotion of the “American Way of Life”, the counter-culture seems non-existent and everything appears perfectly flawless behind the dazzling colours and frozen smiles of cheerful characters. Signed by Robert Phillips, this picture presents the Rockettes, a legendary dance troupe with meticulously controlled choreographies. George Eastman Museum © Eastman Kodak Company

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Our key artists

MINA MIMBU

Born in Japan, Mina Mimbu moved to New Zealand at the age of 14 to continue her studies. Since she did not have a full grasp of English upon her arrival in Auckland, she turned to other means of expression to counteract the language barrier. A self-taught artist, she tried her ha...

LUDWIG FAVRE

Born in Senlis in 1976, Ludwig Favre now lives and works in Paris. Art history, multimedia and audiovisual studies, but also the transmission of a passion between a father and his son were the means that trained the photographer’s eye, sensitive to the reproduction of picturesque...

JULIETTE JOURDAIN

Juliette Jourdain is a young French photographer based in Paris. Specialising in the art of portraiture, her portfolio testifies to her great aptitude for staging. In a meticulously arranged studio set, her models give her their all in whimsical and sophisticated poses. Her insp...