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The Colorama by photographer Ozzie Sweet immerse us in the American dream. A snowball fight, a race in ice boats, hot-air balloons in flight… Life is sweet and the colours are bright! Staged and captured between 1965 and 1977, these representations of “daily life in America” aimed to encourage the spectator to live and immortalise the good times and beautiful moments. Beyond a mere marketing tool, the Colorama soon became a style in their own right within photographic culture. ... See more See less
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