King Vudda, whose real name is Bobby Vu, is an independent photographer and director. Born in Los Angeles, he was immersed in the world of cinema from a very young age and began his career as a director. But he still felt there was something missing. The path to making a film is long and winding and he wasn’t able to entirely creatively express himself. One day he borrowed a camera on the set where a film was being shot and the connection was immediate. He would never go out without a camera again. His inspiration naturally comes from the film world. He directs the models in his studio the way he directs the actors during filming. His artistic intentions? To tell a story through his images and to make the person behind the lens come alive. Well-known for his art, King Vuddha also collaborates on creating advertising campaigns for prestigious brands.