Peggy's Cove, Nova Scotia, 1972
COLORAMA: THE LEGENDARY KODAK COLLECTION
In 1950, the Kodak Colorama Display collection was launched with huge Kodak images in the hall of Grand Central Station in New-York. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. For over forty years, this collection showcased the history of ideal families leading exemplary lives, without contradiction or controversy. In other words, they were the very expression of the post-war American dream, in its most pleasant and universally adoptable form.
KODAK COLORAMA DISPLAY COLLECTION: HERBERT ARCHER
From 1954 to 1972, for Kodak, the photographer Herbert Archer captured scenes of American families’ dream holidays. Displayed upon the interior balcony of Grand Central Station in New-York, these photos are part of the Colorama series. They will forever mark the history of photography through their candid and singular style.
KODAK COLORAMA DISPLAY COLLECTION: HANK MAYER
KODAK COLORAMA DISPLAY COLLECTION : PETER GALES
The Kodak Colorama Display is a monumental enterprise undertaken by the Kodak firm between 1950 and 1990, which consisted of plastering huge backlit images in the hall of Grand Central Station in New-York, Manhattan’s legendary train station. Through its surrealistic stagings that sought to reveal the “American Way of Life”, the panoramas became veritable communication tools in service to the promotion of Kodak film and cameras.
KODAK COLORAMA DISPLAY COLLECTION - CHARLES O BAKER
Certainly, the images in the Colorama collection were primarily used for the commercial promotion of products from the Kodak firm that are seen in each setting. These panoramas appeal to the common and classic theme of the passage of time, to highlight the function of the camera as a means of capture and preserve the best moments of a life, whether they are birthdays, family reunions, weddings, or scenes from holidays.
KODAK COLORAMA DISPLAY COLLECTION - LEE HOWICK
These monumental shots, however, in their aesthetics and ambition, go beyond mere advertising statement and technological prowess. They also tell the story of an ideal family and produce, in the process, a discourse voluntarily patriotic and conservative America of the 1950s and 1960s. In this colorful promotion of the "American Way of Life," the counterculture is nonexistent and everything seems pure behind the bright colors and frozen smiles of the playful characters.