Two faces almost disappear behind multicolored fans, captured in a movement that feels as much like a dance as a parade. The scene could have come straight out of a Magnum reportage, such is the precision of its composition. Yet it was taken in 2019 by a photographer whose name, until just a year ago, was unknown to almost everyone. That is precisely the spirit of “Let’s Celebrate!”: blurring generations and focusing solely on the moment.

YellowKorner is turning twenty, and for twenty years it has stood by a simple belief: photography deserves to be shared, for everyone to enjoy, and should not remain confined to contemporary art fairs. Twenty years of opening galleries around the world, from Bordeaux to Shanghai-eighty today-and of offering fine-art prints to both private buyers and collectors. To celebrate its birthday, the brand set photographers a simple challenge: show us celebration, the real thing, your own-celebrating with your loved one, your friends, your family, your village, or simply those precious moments of joy.

What strikes you first is that no two images look alike. Some photographers chose celebration in its most literal sense: crowds, confetti, paper garlands. Others chose to express it more subtly: a solitary body, a beam of light, a held breath. The selection embraces this wide range, as if the word “celebration” only truly made sense in the plural. Here, pure documentary photography sits alongside almost choreographed gestures; street photography meets studio work; saturated color contrasts with austere black and white. The thread running through it all is subtle but unmistakable: a shared sense of urgency, as though each photographer were trying to capture something that, one second later, would already have disappeared.

The geography, for its part, feels like a journey around the world in twenty photographs. Alexandra Buxbaum responds from Arizona, Olesia Kim from Tyumen, Eleonora Laufer from Buenos Aires, and Yevhen Samuchenko from Odesa. In Brighton, Liban Elmi captures three boys walking into the sea arm in arm, seen from behind, caught in the same surge of movement. “Laughter crosses borders more easily than words,” says the photographer, a sentence that perfectly sums up the spirit of the series. In Nandgaon, Vivek Goyal plunges into clouds of brightly colored powder during the Holi festival, where men and women shower one another until their faces can no longer be distinguished beneath the pigments. “Color becomes the timeless language of human connection,” he explains. In Saint-Aubin-sur-Mer, Roxane Mo captures another form of celebration, closer to carnival than ritual: in “Flamboyer,” a woman in a sequined dress cries out with joy beneath an orange hoop, surrounded by a costumed parade during the eco-friendly Pete the Monkey festival. The image, emblematic in every sense, encapsulates what the entire selection seeks to convey: collective joy, unfiltered, bursting with color and expression.

Across every YellowKorner gallery, a completely different season is unfolding in parallel, a more intimate one: the season of memories sold over the counter. “Colorful,” the iconic collection that helped define YellowKorner’s greatest years, is being reissued and expanded as a discreet and exclusive edition: twenty images to choose from, each presented in its own dedicated case. Laurent Baheux returns with his African wildlife, rendered in black and white, without a trace of sentimentality. Matthieu Ricard captures a Tibetan monk in meditation, suspended in time, a fitting counterpart to the exhibition at La Hune gallery on the floor above. Thibaud Poirier presents his Trinity College library, a temple of books that almost resembles a cathedral nave. Also featured are Formento+Formento, Pedro Jarque Krebs, Tull & Bruno Morandi, Nicolas Velter, Jakub Polomski, Bernhard Hartmann, Ruslan Bolgov, Ludwig Favre, Nicolas Bets, LDK, Fabien Novarino, Alexandre Fauve, Damien Dufresne, Robbie McIntosh, Mina Mimbu, and Andrea Pavan. A roll call of acclaimed photographers whose works have often sold out, but are now available once again, ready to find their place on your living-room wall.