Born in Segovia, Spain, Pototo Diez abandoned his studies in biology in 1985 to devote himself to photography, which he has practised since childhood. From 1987 to 2000, he was a cameraman for Spanish public television (TVE), for which he was also director of photography on a dozen documentary productions. In 1994, he founded Artec Publishing and has published over fifty books on art and nature. Pototo Diez turned to more personal work from 2010 onwards, extending his activity into the field of fashion. After working for several years with big name Spanish designers, in 2014 he directed Facebackproject: The Hidden Face of Fashion, his first documentary behind the scenes at fashion shows. Pototo Diez’s photos have been exhibited in his native country, in Segovia, Ibiza, and Madrid, and soon conquered international galleries.
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