Gary Land is an internationally-renowned advertising photographer and creative director who has worked with the majority of major international firms, having notably taken portraits of athletes for Nike, Reebok and Adidas and produced emblematic campaigns for Coca-Cola. Over the course of his prolific career he has created an unmatched portfolio of images that have made him into a legend of contemporary photography. He has earned awards several times from the IPA International Photography Awards in Los Angles. His fascination for images began in his early youth in Virginia Beach. Never without his camera, he skated and surfed and perfected his technique for capturing his rapid action shots. After moving to Vermont, he became one of the most respected photographers in the snowboarding industry. He left Reebok in 2006 and teamed up with colleagues John Kenney and Ed Varites as an independent commercial photographer. Today, Gary Land is known for his unique interpretive abilities and style, working simultaneously for sports magazines and highly stylised advertisements.