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Launching this collection were giant images by Kodak, in the hall of Grand Central Station in New York, which the firm used at the time to proclaim its photographic omnipotence. Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the plastered images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools in service to the promotion of the brand’s film and cameras. In true soap-opera style, for over 40 years Kodak Colorama Display staged the story of ideal families with exemplary lives, without contradiction or contestation. In other words, the very expression of the post-war American dream, in its most pleasant and universally adoptable form.  ... Ver más Ver menos

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Sobre la obra

In the employ of Kodak, Peter Gales is among the photographers behind the famous series of images known under the name “Colorama”. Exhibited on the interior balcony of New York’s Grand Central Station from 1950 to 1990, the Colorama pictures marked the history of photography, becoming the largest photographs in the world. Taken between 1957 and 1966, the photos of this series taken by Peter Gales symbolise the patriotic discourse of postwar America.

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01 septiembre 2020

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