BJ and Richeille Formento met in 2005. Born in Hawaii, BJ arrived in New York in 1999. He was 35 years old and worked as an assistant to some of the greatest photographers such as Mary Ellen Mark, Hans Neleman, and Annie Leibovitz. In 2001, he launched his career as an independent photographer. Until 2005, Richeille worked in the fashion industry as an artistic director and designer for major brands, as well as for independent labels.