YellowKorner is proud to be associated with renowned photographer and committed animal rights activist Arno Elias, as part of his project “I’M NOT A TROPHY”. He has brought together two artforms, painting on his own original photographs, and is now offering prints of these works exclusively through YellowKorner. By capturing images of his muse Cara Delevingne and iconic endangered species, photographer Arno Elias has combined art with an important cause. The founder and creator of this campaign is sharing his photographic project with us. He has created a new series of painted photographs to raise awareness about the diminishing numbers of animal species such as rhinos, elephants, and lions. Cara Delevingne, one of the most popular fashion and entertainment figures in the world today, is the brand ambassador for this campaign. She has more than 40 million followers on Instagram, recently starred in Luc Besson’s film Valerian and the City of a Thousand Planets, and is an internationally recognised top model, equally at home on the front pages of magazines as on the catwalk for major fashion labels Burberry, Yves Saint Laurent, or Chanel. Cara Delevingne is thus the ideal person to capture the attention of a wide audience and promote the cause. Through its visual and artistic approach, the idea behind this campaign is to create greater awareness of the critical situation of endangered species and to fight against all forms of exploitation. With Cara Delevingne as a muse, a double message is conveyed: the depiction of animals that are hunted as trophies and the hope of securing strong public support for his cause. Indeed, Arno Elias is deeply committed to making a lasting impression and has created an exceptional partnership, one capable of drawing increased public attention to the issue and thus reversing the fate of some animal species. In support of this project, YellowKorner is giving you the opportunity to purchase the works “Cara Elephant” or ”Cara Lion”, with all photographic rights being donated to the “I’M NOT A TROPHY” campaign. “The aim of this project is to strike up a conversation about wildlife in an artistic and original manner, as well as the urgent need to protect them. In my view, public opinion is one of the most powerful tools for saving endangered animals.” Arno Elias ... See more See less
“ Ce projet a pour but de parler d'une manière artistique et originale de la faune sauvage et du besoin urgent de la préserver. L'opinion publique est à mon avis l’une des choses les plus importantes pour sauver les animaux en voie de disparition ”I'M NOT A TROPHY
About the artwork
Date photograph was taken
24 October 2017
LIMITED EDITION ART PHOTOGRAPHY
Our key artists
Juliette Jourdain is a young French photographer based in Paris. After three years of photo studies at l'EFET, she started a career as an independent professional. Specialising in the art of the portrait, her portfolio subsequently testified to her great aptitude for staging. In ...