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The artist

Founded in 1947, the George Eastman Museum is the world’s oldest photography museum and one of the largest film archives in the United States. Its holdings comprise more than 450,000 photographs; 28,000 motion picture films; the world's preeminent collection of photographic and cinematographic technology…. As a research and teaching institution, the Eastman Museum has an active publishing program and makes critical contributions in the fields of film preservation and photographic conservation.  ... See more See less

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About the artwork

For forty years, the enormous color transparencies that graced Grand Central Terminal in New York City touched the hearts of millions. Today, the Colorama collection represents not only an appealing and believable idealization of American life, but a nuanced and effective use of photographs to create desire for the products and activities they sold. As a museum of the photograph in history and culture, located in the city that Kodak made and made famous the George Eastman Museum is uniquely equipped to celebrate and explore these innovative and seminal advertisements. Now, years after the last Colorama has left Grand Central, a reexamination of these enchanting images offers insight into the histories of photographic practices and technologies, advertising, and the American story. Five hundred and sixty-five Coloramas were produced between 1950 and 1990. We are pleased to share a selection of these Coloramas with a new generation of viewers, who, we hope, will respond, not only as Edward Steichen did in 1950, “agog and smiling, all just feeling good, ” but with a thought to how these productions shaped a generation.

Artwork details

Date photograph was taken

31 March 2017

Artwork subject

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Our key artists

LUDWIG FAVRE

Born in Senlis in 1976, Ludwig Favre now lives and works in Paris. Art history, multimedia and audiovisual studies trained the photographer's eye, sensitive to the reproduction of picturesque landscapes. He has travelled widely, particularly between France and the United States. ...

PEDRO JARQUE KREBS

Ferocious beauties isolated from all context, as though they had been captured in their most secret intimacy, this is the remarkable artistic gesture of Peruvian photographer Pedro Jarque Krebs, restoring to the animals some of their stolen dignity. After studying philosophy at t...

NOLWENN HADET

Nolween Hadet has never really left her native Brittany, with the exception of the exceptional expeditions that she undertakes in the most remote regions of the world, in order to satisfy her immense passion for photography. Born in 1973 in the Morbihan region and now living in N...