René Staud

300 sl mirror

About this photograph

Considered one of the preeminent car photographers since the 1980s, René Staud collaborates with certain brands that have made the German automotive industry famous, such as Porsche and Mercedes-Benz. He became well known through the invention of the cutting-edge "MagicFlash" technique that functions with the aid of powerful light reflectors distributing light in a homogenous and atmospheric manner on an object. The photographer thus stages collector vehicles in his studio in Leonberg, Germany, taking into account their history, era, and the technological progess that they reflect. The Mercedes-Benz 300 SL is nicknamed "butterfly" owing to its doors that open upwards. It was designed by Friedrich Geiger and was marketed from 1954 to 1963. This car is considered to be one of the most emblematic of the Mercedes post World War II products, owing to its originality and its technical and aesthetic qualities.

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The Artist
René Staud

Born in Stuttgart in 1951, René Staud has worked as a photographer for several decades. Since the age of 12, he has been fascinated by this practice that allows him to capture the exterior world as it appears to him. He thus excelled in the subject early on and quickly obtained a number of photography awards, which led to his decision at the tender age of 16 to create his own photo laboratory. Having worked originally as a portrait, fashion, and architecture photographer, René Staud was able to brilliantly adapt his practice to shooting vintage cars. His desire to produce original works quickly enabled him to become one of the key automotive photographers in Germany, collaborating with some of the biggest brands in the industry such as Mercedes, Porsche, or Aston Martin. While he was thus able to forge a reputation as a master of studio photography, he also distinguished himself through his images of vehicles shot amidst breathtaking scenery.

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