After a career as IT & Internet entrepreneur, WWF ambassador Michael Poliza started a 3 year multimedia and environmental awareness Expedition on a ship around the world. After settling in Cape Town in 2002 and cruising the plains of Africa, Michael took up photography at the age of 45 and quickly became one of the worldÂ´s most renowned Wildlife & Adventure photographers. His books are sold in over 70 countries and the New York Times said about his work, that â€œit might change the way you think about photography. Mesmerized by the beauty and uniqueness of the wildlife and landscapes captured in his stills, friends started to approach Michael to ask him if they could take part in his expeditions. As a result, Michael founded the PURE-shortlisted luxury travel brands â€œMichael Poliza Private Travelâ€ (tailor-made safaris) and â€œMichael Poliza Experiencesâ€ (standardized safaris).