NICOLAS BETS

FRESH LUXURY

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The artist

Nicolas Bets arrived in Paris from his native Belgium at the age of 17, to become a photographer like his father. After abandoning photography classes, he became the assistant to Daniel Lorieux and Claus Wickrath for seven years. It was during this period that he learned about the aesthetics and staging of characters, combining creative madness and technical rigour. Today, he mainly works in the fashion industry and showcases products using models, in which expressiveness and attention to detail are taken to the extreme. Nicolas Bets works for the magazines Vanity Fair, Photo, and Wad, his principal clients are Louis Vuitton and Coca-Cola.  ... See more See less

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About the artwork

Master of staging, Nicolas Bets is an eminent photographer of Parisian fashion inspired by the world of cinema to produce his frenzied compositions. The Belgian photographer strives to tell a story to spectators, as though they were looking at a fantasy film during a screening. The extravagant models that he directs pose with the virtuosity of actors. We laugh a lot in front of his imaginary images, in which each detail is taken to its extreme. Sometimes it is an object that sparks a series, or a place, an emotion or personality. Fresh Luxury is a photograph taken in May 2016 on the idyllic natural site of the blue source of Meski, located near Er-Rachidia in Morocco. Devised as a slice-of-life scene boasting dazzling colours, this image inspired by the 1980s is intended as the perfect illustration of this era, in which eccentric and provocative silhouettes wore lively outfits. This photograph has been produced by Glasting Agency.

Artwork details

Date photograph was taken

03 February 2017

Artwork subject

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