Italian Oliviero Toscani continues to embody the role of provocateur photographer in the fashion world. Born in 1942, he is the son of the first photojournalist of the Milanese daily paper Corriere Della Sera. After graduating in Zurich in 1965, he worked at the prestigious textile brands Esprit, Chanel, Prenatal, and Fiorucci and his shots featured in illustrious international publications (Elle, GQ, Harper\'s Bazaar, and L\'Uomo Vogue). His collaboration with United Colors of Benetton from 1982 to 2000 brought him international fame. It would be impossible to recall the nineties without alluding to his controversial advertising campaigns, in which the clothing was entirely eclipsed by political messages. Oliviero Toscani\'s work has been shown at the Venice Biennale, the Triennale di Milano, and the modern art museums of Mexico City, Helsinki, Rome, Lausanne, Frankfurt, and Sao Paolo. His haul of four Golden Lions at the Cannes Film Festival has not caused his determination to wane, with his work remaining firmly anchored in the register of provocation.