VIENNA STORIESAbout this photograph
Although the first instant camera was marketed in 1948 in the United States, Andrea Ehrenreich became aware of it only in 1990, when the Velvet Revolution opened the Czechoslovakian borders. Several years later, having moved to Vienna, she attended an exhibition of Polaroid photography and fell in love with the format, which she immediately began exploring with 600 models, then SK-70. The pictures she creates using this medium are in fact mosaics of 25 Polaroids on a single backing. Her "canvases" or "collages", as she likes to call them, are graphic games juxtaposing different points of view and multiple tonalities of colour. Andrea Ehrenreich transports us towards the unknown, in a fantasy-suffused universe unconfined by the limits of instant photography, yet requiring a perfect mastery of weather conditions, particularly light and temperature.
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Passionate as she was about architecture and having studied at the Slovak University of Technology in Bratislava from 1985 to 1990, it seemed natural to Andrea Ehrenreich, as soon as the Czechoslovakian borders were open, to go to Austria and become an architect there. In 1992 she settled in Vienna, with its impressive architectural heritage, where contemporary creations rub elbows casually with historic monuments. Andrea Ehrenreich didn?t limit herself to her first passion; she also trained at Vienna?s House of Photography in 2005. Today, whether creating environments or taking Polaroid photos, this multi-talented artist gives free rein to her imagination, playing with shapes, lines, colours and compositions. Having taken part in several exhibitions in Austria, she sums up her art this way: ?Life is a compilation of many little moments, some of them banal, but making a beautiful story when put together. Just like my collages.?