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Partners both in work and in life, BJ and Richeille Formento have collaborated since 2009. After studying fine arts at the Academy of Arts University in San Francisco, BJ began his career in New York after assisting major photographers such as Richard Avedon, Mary Ellen Mark, and Annie Leibovitz. Richeille, who studied at the prestigious Central Saint Martin's College of Art worked until 2005 in the fashion industry as an artistic director and designer for top brands as well as independent labels. After three years living together, they decided to combine their talents. Their famous portraits of women, at the crossroads between fashion and visual creation, have already toured the globe. They continue to garner huge success, through their publication in such renowned and prestigious media as Wolf Magazine, Aesthetica or Vogue Italy, the magazine responsible for organising the New Exposure competition in which they finished finalists in 2012. The artistic duo was thus immediately propelled into the world of fashion, holding multiple international exhibitions in Paris, London, Berlin, Stuttgart, and Düsseldorf, as well as New York.