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YellowKorner has the privilege of presenting you new artworks from the legendary Kodak Colorama collection in Prestige format! From 14 June to 22 August, come in to YellowKorner galleries to discover this new exhibition of the longest advertising saga in history, illustrating the American Way of Life. The Colorama saga conquered the world of advertising imagery and marked our collective imagination with its images in striking colours presenting the ideal family and the American dream on glazed paper.
Incredible images in outstanding dimensions, these artworks are exclusively available at YellowKorner in numbered limited edition from 14 June to 22 August in your local gallery and on YellowKorner.com.

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AN EXCEPTIONAL CULTURAL TESTAMENT
The Kodak Colorama collection is not only a technological feat but also an exceptional cultural testament. These photographs illustrate a new vision of a typically American happiness, a happiness that finds its source in the family, the celebration of leisure activities and travel: an ideal existence that Kodak allows us to immortalise with the advent of colour film.

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AN ODE TO THE AMERICAN DREAM
We read on the faces the infinite joy of satisfaction. Smiling away, each family member adopts the attitude of characters seen on television. Raising their eyes to view the pictures, the spectator contemplates a smooth, seamless world without conflict. As these are not simply slices of life that are presented to the spectator, but skilful stagings of family and moral values: a true ode to the American dream.

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KODAK’S EMBLEMATIC PROJECT
In each Colorama image, the camera is staged as a means of capturing and preserving the best moments in life, through unifying subjects such as the celebration of family events. Kodak’s goal is clear: captivate the viewer, immerse them in the image, and give them the experience of a Kodak life.

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AN EXTRAORDINARY ADVERTISING CAMPAIGN
Through the Colorama saga, the firm democratised colour photography, making it accessible to all. The scale of these photographs served an extraordinary advertising campaign for over 40 years, designed to promote the brand’s products.

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A MYTHICAL SAGA EXHIBITED FOR 40 YEARS
Colorama is considered the greatest advertising campaign of all time, at once through the scope of the project and the size of the images. This series of photographs was exhibited for over 40 years in Grand Central Station, New York, in spectacular formats spanning 18 metres by 6 metres. An amazing feat in the photography world.

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A COLLABORATION BETWEEN KODAK AND THE GREATEST PHOTOGRAPHERS OF THE DAY
In order to create this collection, Kodak called in the greatest photographers of the era, such as Peter Gales, Ansel Adams, and Eliot Porter, to capture the American Dream at its apogee – a carefree, liberated America. YellowKorner pays tribute to this now legendary series, which has become an exceptional piece of cultural heritage.

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