P. horst HORST

Fashion photography refers to Hollywood cinema. Current icons of beauty were Greta Garbo, Lauren Bacall and Rita Hayworth. Vogue readers were inspired by it. Photographers used their lenses to immortalize the changing ideals of beauty and attitudes. Horst’s shots are representative of the Second World War period. Even if Vogue readers from the upper echelons of society were not directly affected by the war effort, Hollywood was committed to the battle. Fashion reflected cinema and American women adopted new looks and fashion photography immortalised modernist trends.

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The Artist
P. horst HORST

Calling on the most renowned artists of their era, Condé Nast and Vogue magazine assembled a corpus of photographs that made fashion history. This one was created in March 1944 by the American photographer of German origins Horst P. Horst (1906-1999). Settling in Paris to study under Le Corbusier, he met the baron George Hoyningen-Huene, the then director of the studios of Vogue France. He became his model, his lover, and his student and eventually took the reigns of the studios, following Hoyningen-Huene’s departure for the rival publication Harper’s Bazaar. A studio photographer, Horst P. Horst was very influenced by classical sculpture and took informed photographs. Combining dramatic lighting with a concern for detail in theatrical poses, he presents an image of women full of sensitivity and grace, as this model wearing a minimalist white three-quarter-length coat attests. Copyright © 1944 Condé Nast. All rights reserved. Condé Nast ® is a registered trademark of Advance Magazine Publishers Inc. Used under license.

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