Nicolas Bets

Bagdad station

About this photograph

Master of staging, Nicolas Bets is an eminent photographer of Parisian fashion inspired by the world of cinema to produce his frenzied compositions. The Belgian photographer strives to tell a story to spectators, as though they were looking at the freeze frame of a film during a screening. For their part, the extravagant models that he directs pose with the virtuosity of actors in front of his lens. His images work on our funny bones, which require considerable preparation so that each detail can be taken to its extreme. ?Bagdad Station? was nonetheless entirely improvised, on the A86 motorway near the city of Bezons in Île-de-France. The photographer wished to represent the concept of a beach in the city for the urban culture magazine WAD (We Are Different). Taking a service station as a set, the models parade in swimsuits. Nicolas Bets? imagination is absolutely limitless.

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The artist
Nicolas Bets

Nicolas Bets left his native Belgium at the age of 17 for Paris, with the ambition of becoming a photographer, like his mother. For seven years, he was the assistant of Jean-Daniel Lorieux and Clara Wickrath. It was during this period that he learned about the aesthetics and staging of characters, combining aspects of delirium and exactitude. Today, he mainly works in fashion and showcases products and brands, producing images with an attention to detail taken to the extreme. He was notably responsible for the success of the campaign for the 150th anniversary of Louis Vuitton and Devernois with Satya Oblette. He was also able to photograph Bob Sinclar, Tara McDonald, and many others. His photographs are tableaux or cinematographic scenes.

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