CONSUMERISMAbout this photograph
The photographic eye of Italian Daniele Tacchinardi is fuelled by an incessant creative curiosity that he has experimented with over the years on his extensive travels. Striking a perfect balance between realism and abstraction, he photographs objects of mass consumption, without the slightest natural element that might allow observers to catch their breath. This photograph entitled Consumerism belongs to the Consapevolezza Globale series that denounces human mass consumerism.Read more Read less
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From art studies to advertising imagery and sculpture, the photographic eye of Italian Daniele Tacchinardi is fuelled by an incessant creative curiosity that he has experimented with over the years on his extensive travels. His passion for images began at the age of 20, when he had just acquired his first manual camera, enabling him to perfect his technical skills and study the composition of planes, focus, the use of lighting, and colours. He began to specialise with the advent of the digital age when post-production software started to be increasingly utilised. These technological advances also enabled him to overcome his camera’s abilities, helping him to strike a perfect balance between realism and abstraction. In 2011, after a trip to New York, Daniele Tacchinardi created his first series Impressioni Urbane about contemporary urban sprawl, and then continued with the Consapevolezza Globale project that denounces human mass consumerism.