Coloramas were giant, backlit images by Kodak, in the hall of the Grand Central Station in New York, which the firm used to showcase it's photographic technical skills . Used as advertising tools in the legendary Manhattan train station from 1950 to 1990, the images were transparent and backlit, with exceptional dimensions spanning 18 metres wide by 6 metres high. This was a first in the world of photography. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools for the promotion of the brand's film and cameras. For over 40 years Kodak Colorama Display staged the story of an ideal family, in other words, the very expression of the post-war American dream.
About George Eastman Museum
Founded in 1947, the George Eastman Museum is the world’s oldest photography museum and one of the largest film archives in the United States. Its holdings comprise more than 450,000 photographs; 28,000 motion picture films; the world’s preeminent collection of photographic and cinematographic technology…. As a research and teaching institution, the Eastman Museum has an active publishing program and makes critical contributions in the fields of film preservation and photographic conservation.